Emma used to dread writing listings.
Every Friday, she’d sit down with a stack of new properties and a blank Word document. Some weeks she could write three or four listings before her creativity disappeared; other times, she’d rewrite the same sentence over and over trying to make “spacious open-plan living” sound fresh.
She knew her listings were fine – but fine didn’t attract clicks or calls. They lacked personality and emotion, the kind of writing that makes buyers picture themselves walking through the front door.
Then everything changed the week she decided to use AI.
Before Using AI
Emma’s process looked like this:
- She’d open her notes from the property inspection and jot down key features: number of bedrooms, deck, garage, school zones.
- She’d scroll through past listings to copy phrases that “sounded good.”
- She’d spend 30–40 minutes rewriting until it felt natural.
- Finally, she’d shorten the copy for social media, which took another 10 minutes per post.
The result? She spent over three hours every week just writing listings. And still, most of them read like everyone else’s.
After Using AI
Now, Emma starts with one detailed AI prompt. She copies her property notes straight into ChatGPT and uses wording like this:
“You are an expert real estate copywriter. Write a property listing for a four-bedroom home at 19 Maple Grove, Auckland. It features open-plan living, a large deck, and a new kitchen. Use a warm and engaging tone that appeals to family buyers. Include a short headline, a descriptive paragraph, and bullet points summarizing the key features.”
The AI generates a polished, emotionally engaging listing within seconds – often better than anything she could write herself. She tweaks a few lines to reflect her brand voice, adds her contact info, and she’s done.
Next, she takes the same listing and asks AI to create a version for Instagram:
“Rewrite the above listing as a short caption under 80 words for Instagram. Start with a hook about family living and finish with a call to action inviting buyers to book a viewing.”
Now her workflow looks like this: 10 minutes per listing, not 45.
She uses that extra time for client calls and open home prep instead of wordsmithing.
The Results Real Estate Agents Are Seeing
Within a month, Emma’s listings started performing better online. More inquiries, more showings, and more engagement on social media.
AI didn’t just make her faster – it made her sharper. It helped her:
- Find better wording instantly – no more writer’s block or copy-paste clichés.
- Adjust tone for different audiences – luxury buyers, first-home families, or investors.
- Stay consistent across platforms – website, Trade Me, Facebook, and Instagram.
Her colleagues noticed her listings had more life. Her clients noticed too.
Why AI Is a Competitive Edge for Real Estate Agents
Writing strong listings has always been part art, part science – and now AI bridges both. It helps agents translate raw property details into emotional stories that connect with buyers.
And the best part? You don’t have to be tech-savvy to use it.
If you want to learn how to use AI to write listings, create social media content, and market properties more effectively, join the AI for Real Estate Agents Course at Workplace AI Institute.
It’s a hands-on program that shows you exactly how to use AI tools in your daily workflow – so you can spend less time writing and more time closing.
