Most PR teams already use AI in some form. If yours doesn't know how to use it well, that's a problem.

PR and communications work runs on speed, accuracy, and relationships. You're pitching journalists, managing brand reputation, writing press releases, monitoring media coverage, and responding to crises, often all in the same week. The pace never slows down, and the stakes are always high.

AI can build your media lists, draft your press releases, personalize your pitches, summarize coverage reports, and help you get a crisis statement out the door before the story runs away from you. This course teaches you how to put these tools to work across your entire communications function.

7 hrs
Saved per week on media and comms
2 min
To draft a press release
20+
PR and comms prompt templates

What You'll Learn

Draft a press release with consistent brand voice in under ten minutes
Build targeted media lists in minutes instead of hours
Personalize every pitch to the reporter without sounding generic
Monitor brand mentions and sentiment across channels in real time
Draft initial crisis statements under time pressure with AI support
Build campaign performance reports with clear visuals for leadership

100% Satisfaction Guarantee

Every course is backed by a 30-day money-back guarantee. If you don't see results, full refund. No questions asked.

Course Curriculum

4 units · ~25 hours · Certificate included

Foundation

Getting Started with AI in PR and Communications

  • Understand which AI tools fit PR and communications workflows
  • Write prompts that produce usable PR copy on the first try
  • Set up ethical guidelines for AI use across your team
  • Spot and correct common AI output mistakes before they go public
Core Skill

AI for Media Monitoring, Research, and Audience Analysis

  • Track media coverage and brand mentions faster across all channels
  • Research journalists and outlets before pitching to improve hit rates
  • Analyze audience sentiment across platforms in real time
  • Turn raw data into briefing-ready summaries for leadership
Productivity

AI for Press Releases, Pitches, and Content Creation

  • Draft press releases with consistent brand voice every time
  • Personalize pitches at scale without sounding robotic or generic
  • Repurpose one announcement across press releases, social, and email
  • Edit and fact-check AI-generated content quickly before publishing
Advanced

AI for Crisis Communication, Reporting, and Campaign Measurement

  • Draft initial crisis responses under real time pressure with AI support
  • Monitor real-time sentiment during a crisis to guide your next move
  • Build campaign performance reports with AI-generated visuals
  • Present results to leadership with clear, data-backed narratives
What you walk away with

Earn Your Certificate

After the final unit, you take a short online exam, around 15 to 20 questions, drawn straight from the course material. Pass it and you receive a Certificate of Completion in AI for PR & Communications Teams from the Workplace AI Institute.

  • Take the exam online, at your own pace
  • 99% pass rate with course preparation
  • Share your certificate on LinkedIn
  • Retake the exam if needed, at no cost
Verify any certificate at workplaceaiinstitute.com/verify

What Students Say

Yvonne H.
Flex
★★★★★
"I enjoyed the course, it was clear and practical. Overall, the course was very informative and valuable."
Shannon B.
Fresenius Medical Care
★★★★★
"I wanted to stay up-to-date and gain AI knowledge and know-how. This class was great! It was very thorough, walked me through everything as a beginner, and progressed as I learned more in each section. It gave real-life examples of how to use AI on a daily basis."
David L.
Chubb
★★★★★
"I valued learning how to create effective prompts with clear constraints. Overall, it was an excellent course and has significantly increased my confidence in applying AI in my day‑to‑day work."
David L.
Chubb
★★★★★
"I wanted to share my appreciation for the recent AI course. I found the training extremely informative and it gave me a much deeper understanding of how AI works and how it can support our claims processes."
"Most PR teams already use AI in some form, from media monitoring to content drafting."
Most communications professionals expect AI tools to be a standard part of their workflow within the next two years.

How AI Changes PR & Communications Work

Before AI
  • Media lists built manually each time
  • Press releases take hours to draft
  • Coverage reports compiled by hand
  • Crisis responses slow to get out the door
  • Pitch personalization feels rushed and generic
After This Course
  • Targeted media lists ready in minutes
  • First drafts ready in under ten minutes
  • Coverage summaries auto-generated daily
  • Initial crisis statements drafted fast
  • Every pitch tailored to the reporter

Frequently Asked Questions

Do I need any AI experience to take this course?

None at all. Unit 1 starts from scratch, walks you through setting up your AI tools, and has you writing effective prompts within the first hour. The course is designed for PR and communications professionals who have never used AI before.

Which AI tools will I use?

Free accounts on ChatGPT, Claude, or Gemini cover everything in the course. We mention profession-specific tools where relevant for pr & communications teams, but no paid subscription is required to complete the course.

Can AI really help during a crisis?

Yes. Unit 4 covers crisis communication specifically. You will learn how to use AI to draft initial statements under time pressure, monitor sentiment in real time, and track coverage as a situation develops. AI doesn't replace your judgment, but it gives you a faster starting point.

How long will it take me to finish?

Around two to four weeks at a few hours per week works for most pr & communications teams. The course is self-paced with no deadlines and you keep lifetime access to every unit and update.

What if the course is not right for me?

Every course carries a 30-day money-back guarantee. Try a unit or two, and if it isn't delivering value for pr & communications teams, email us for a refund within one business day.

Will I get a certificate?

Yes, the course ends with a short multiple-choice exam. Pass it and pr & communications teams earn a Certificate of Completion that names AI for PR & Communications Teams specifically, digital and shareable on LinkedIn.

Who This Course Is For

This course is for public relations professionals, corporate communications staff, media relations specialists, and anyone responsible for managing how an organization talks to the public. You don't need any technical experience.

How Long Does It Take?

Expect approximately 25 hours of reading in AI for PR & Communications Teams, along with interactive quizzes and practical exercises tied to real communications scenarios. Most students finish in two to four weeks, but you can work through it at your own pace with lifetime access.

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