Your quota doesn't care how many hours you spent on admin. AI gives those hours back.

Sales has always been about relationships, but the admin work keeps getting in the way. Prospect research, proposal writing, follow-up emails, CRM updates, and presentation decks eat up the hours you should be spending on calls and meetings.

AI can research a prospect before your first call, draft a personalized pitch in seconds, and build a proposal deck while you're still in the meeting. This course shows you exactly how to put these tools to work across your entire sales process, from prospecting to close.

6 hrs
Saved per week on outreach and CRM
60 sec
To write a personalized cold email
20+
Sales-specific prompt templates

What You'll Learn

Write personalized outreach messages that actually get replies
Research and qualify prospects in minutes instead of hours
Build polished sales proposals and presentations with AI
Automate follow-up sequences so no lead falls through the cracks
Analyze your pipeline data to spot the deals most likely to close
Identify upsell and cross-sell opportunities hidden in your CRM

100% Satisfaction Guarantee

Every course is backed by a 30-day money-back guarantee. If you don't see results, full refund. No questions asked.

Course Curriculum

4 units · ~25 hours · Certificate included

Foundation

Getting Started with AI in Sales

  • Understand how AI is transforming the sales profession right now
  • Set up the essential AI tools you need in under 30 minutes
  • Write prompts that produce usable sales content on the first try
  • Avoid the most common mistakes salespeople make with AI
Core Skill

AI for Prospecting and Lead Generation

  • Find high-quality leads faster using AI-powered research
  • Research and qualify prospects in minutes instead of hours
  • Automate personalized outreach at scale without sounding robotic
  • Discover untapped markets and segments your competitors are missing
Productivity

AI for Sales Presentations and Pitches

  • Create compelling sales decks in a fraction of the usual time
  • Write persuasive proposals tailored to each prospect's needs
  • Personalize pitches for different buyer segments automatically
  • Handle objections with AI-prepared responses and data points
Advanced

AI for Sales Performance and Follow-Up

  • Automate follow-up sequences that keep deals moving forward
  • Track pipeline health and prioritize your highest-value deals
  • Analyze sales data to find patterns that improve your close rate
  • Identify upsell and cross-sell opportunities from existing accounts
What you walk away with

Earn Your Certificate

A short final exam, taken when you're ready, earns you a Certificate of Completion in AI for Sales Professionals. The exam pulls only from the course material, no surprises.

  • Take the exam online, at your own pace
  • 99% pass rate with course preparation
  • Share your certificate on LinkedIn
  • Retake the exam if needed, at no cost
Verify any certificate at workplaceaiinstitute.com/verify

What Students Say

Yvonne H.
Flex
★★★★★
"I enjoyed the course, it was clear and practical. Overall, the course was very informative and valuable."
Shannon B.
Fresenius Medical Care
★★★★★
"I wanted to stay up-to-date and gain AI knowledge and know-how. This class was great! It was very thorough, walked me through everything as a beginner, and progressed as I learned more in each section. It gave real-life examples of how to use AI on a daily basis."
David L.
Chubb
★★★★★
"I valued learning how to create effective prompts with clear constraints. Overall, it was an excellent course and has significantly increased my confidence in applying AI in my day‑to‑day work."
David L.
Chubb
★★★★★
"I wanted to share my appreciation for the recent AI course. I found the training extremely informative and it gave me a much deeper understanding of how AI works and how it can support our claims processes."
"Sales teams using AI for prospecting and outreach report closing deals noticeably faster than those relying on manual workflows."
Most sales activities are now being automated or AI-assisted across high-performing organizations.

How AI Changes Sales Work

Before AI
  • Cold outreach with low reply rates
  • Hours lost researching prospects manually
  • Long, manual proposal writing
  • Inconsistent sales presentations
  • Follow-ups slipping through the cracks
After This Course
  • Personalized messages that get responses
  • Instant insights into buyer interests and needs
  • Polished proposals created in minutes
  • Professional, tailored decks every time
  • Automated follow-ups that keep deals moving

Frequently Asked Questions

Do I need any AI experience to take this course?

None at all. Unit 1 starts from scratch, walks you through setting up your AI tools, and has you writing effective prompts within the first hour. The course is designed for salespeople who have never used AI before.

Which AI tools will I use?

Free accounts on ChatGPT, Claude, or Gemini cover everything in the course. We mention profession-specific tools where relevant for sales professionals, but no paid subscription is required to complete the course.

Will this work for my industry or sales cycle?

Yes. The techniques apply across B2B, B2C, SaaS, real estate, financial services, and more. Whether your sales cycle is one call or six months, the frameworks adapt to your workflow.

How long will it take me to finish?

Most sales professionals complete the course in two to four weeks of casual study. Some power through it in a weekend, others spread it across a few months. Self-paced with lifetime access.

What if the course is not right for me?

If the course isn't the right fit for sales professionals, email us within 30 days and we'll refund your payment within one business day. No questions, no hoops, full lifetime access stays with you otherwise.

Will I get a certificate?

After the course there is a short online exam. Most sales professionals pass on the first attempt. The Certificate of Completion names AI for Sales Professionals explicitly and lives in your account permanently.

Who This Course Is For

This course is for account executives, business development reps, sales managers, and anyone who prospects, pitches, or closes deals. It works whether you sell to consumers or enterprises, in-person or remotely. No technical background is needed.

How Long Does It Take?

Expect approximately 25 hours of reading in AI for Sales Professionals, along with interactive quizzes and practical exercises based on real sales scenarios. Most students complete the course in two to four weeks, but you can move through the material at your own pace.

Students Also Explore

AI for eCommerce Professionals Course
AI for Content Marketers Course
AI for Marketing Professionals Course
Browse all Sales & Marketing courses →

Will AI replace Sales Professionals?

Read our research-backed analysis of how this role is changing and what to do about it.

Read the analysis →